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Tottenham's March go-live — Service Cloud with telephony on Amazon Connect, an AI agent on the fan channels, a Data Cloud identity graph over the most instrumented stadium in English football — is the best-documented club CRM story going. A practitioner's read of what the press release says, what it actually involved, and what it leaves out.
Headless 360 opened the data exit. Salesforce's Multi-Framework SDK opens the UI entry. Two directions of the same unbundling.
Salesforce built a 25-year brand on Trust as its #1 value. The setup page where you consent to having your customer data train Salesforce's AI models ships with the toggle on.
Salesforce has rebranded itself every few years for 25 years. Each rebrand extended the moat. Headless 360 is the first one that doesn't.