React on Salesforce and the rebrand thesis
Headless 360 opened the data exit. Salesforce's Multi-Framework SDK opens the UI entry. Two directions of the same unbundling.
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What to count
The data to meter footballer performance has existed for a decade. Clubs already use it to decide who to buy. They don't use it to decide what to pay them once bought.
Trust as a checkbox
Salesforce built a 25-year brand on Trust as its #1 value. The setup page where you consent to having your customer data train Salesforce's AI models ships with the toggle on.
Headless 360 and the shape of the rebrand
Salesforce has rebranded itself every few years for 25 years. Each rebrand extended the moat. Headless 360 is the first one that doesn't.
The £300k/week Problem
Football's wage model looks a lot like enterprise software pricing did fifteen years ago. That industry has already had the reckoning football hasn't.